23
Mar

Design thinking and management (Launch Programme Part II)

Written on March 23, 2009 by uwe.spangler@ie.edu in General

Architectural Association (AA) School of Architecture´s professor Brett Steele talking about his experience with IE students

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At the other side of London, IE has found another potent partner similarly committed to innovation and disruptive learning. The Architectural Association (AA) School of Architecture, Europe’s leading architecture school that has counted Richard Rogers, Rem Koolhaas, and Zaha Hadid amongst its students, has teamed up with IE to develop a design workshop for MBA students. Design thinking and working processes associated with contemporary experimental architecture has become an increasingly powerful tool in management with its strong focus on innovation, creativity, and teamwork. The workshop, part of the Launch module, exposed students to this style of thinking and one of the forgotten parameters in business: the importance of quality work space and its relationship with creativity. Following an introduction to the program and an overview of the convergence of design and management theory by Brett Steele, AA School’s director, IE students designed an office space under the guidance of AA tutors. The hands-on workshop fostered creativity and team work as well as sensitize participants to the importance of design – and in particular spatial design – in the world of business. As would be common in an architectural setting, the workshop concluded with a design critique led by AA tutors and faculty of the new IE School of Architecture. “Today’s design and management worlds are intricately linked“, said AA’s Brett Steele. “Bringing MBAs and architects together is immensely enriching for both.”

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