29
Apr

Visit to Google in Madrid

Written on April 29, 2009 by uwe.spangler@ie.edu in General, University

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Master in Digital Marketing online students accompanied by professor Manuel Alonso Coto, went to visit Google installations in Madrid last March 09.

The visit was divided in two different sessions, introduced by Isabel Salazar, Associate Product Marketing Manager of Google in Spain.

As Manuel stated: “In the first part we came to know the way Google approaches its own marketing efforts. Our students realized how, despite their frequent statement of not spending a single dollar in advertising, they really have a very solid grasp of the best marketing practices and put them to work; for instance they deal very well with all the publicity issues of their communication; the use or their doodles was a perfect example.”

In the second part of the visit students had the opportunity to discuss Youtube’s possibilities from the advertising standpoint. It was clear that branded channels offer good perspectives in terms of crowdsourcing as long as they can be very useful for brand building.

Students really enjoyed the opportunity of sharing with professionals of Google the new business opportunities and also the future of the Digital Marketing.

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