IT professor Enrique Dans invites Fernando Aparicio, General Director of Paypal, to his International MBA class to discuss the PayPal Case.

As Enrique Dans comments: “The idea is not to invite someone to give a speech, but to put him or her in front of the students as a “living case”, as a person who can provide extra value to the students by bringing the case to reality. This means the students need to be able to ask any question, no matter how politically incorrect, in a relaxed environment and having the same level of preparation as they would have had for a regular case. Another critical factor is the value for the guest: you cannot bring guests and keep inviting them several times a year unless you are being able to provide them with a great deal of value, either by showing them how our students understand their business (like in a big focus group), or allowing the company to ask about company’s future decisions (as in a consulting company with forty consultants or so), or even accessing talent (starting conversations with potential hires), etc.”

Students are also very excited about this approach. Olga Slavkina, International MBA student in 2008 and author of one of the “First Person” reports in the Financial Times online edition writes about the exciting experience: Enrique’s case discussions were unusually practical in that he often invited the people behind the cases to class, which meant we had many entrepreneurs from technology start-ups address us, as well as representatives of big business organisations like Google.”
To read the FT article click here.

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