Soundtrack to the MBA

Written on September 30, 2008 by uwe.spangler@ie.edu in General


The first audio case is used by professor José Esteves in an International MBA class.

The audio case is based on the written case “SecurityXperts” by professor Fernando Aparicio with the story being re-designed for audio usability and recorded with the help of a professional actor. For the head of the IS/IT department and professor José Esteves, the pilot test has been a success and has the potential to form an everyday part of student lifes: “Audio cases facilitate the analysis of cases for class discussion since the students listen to the cases while they are travelling, in the gym or participating in other activities. Although many times they have to go to the paper version to get more details, particularly in the case of exhibits, they get a very good initial perspective of the case problem.”

Students also show a keen interest in this innovative learning approach, with one International MBA commenting: “I think they are very useful and time saving for students who are working and travelling around a lot.”

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