David Bach, Associate Dean of MBA programs talking about the new LAUNCH module (Learning, Awareness, Understanding, Networking, Communication, Humanities)


IE’s new MBA curriculum, launched this November, includes a number of exciting innovations. As part of a two-week, interdisciplinary module at the start of the program aimed to develop skills in communication, leadership, critical thinking, and creativity, participants will work with actors and coaches from Shakespeare’s Globe and tutors from the Architectural Association (AA) School of Architecture in London.

Shakespeare’s Globe, the world-renowned institution dedicated to the exploration of Shakespeare’s work through education and performance, had designed a half-day workshop in which IE’s MBAs were trained in voice, presence, body language, and improvisation techniques by the Globe’s top practitioners. The workshop, held at IE’s newly-acquired Segovia campus in a 15th century monastery, was highly interactive and aimed to take students out of their comfort zone. “We wanted to break out of the mold of ‘7 words per bullet, 7 bullets per slide’-type of communications workshops,” explains David Bach. “Working with the Globe’s internationally acclaimed actors and trainers is a real privilege. “For the Globe it was the first participation in a top MBA program: “Drama was used at schools in the 16th century to help develop the students’ rhetoric and confidence for their future political or business careers. Perhaps if Polonius had acted more than ‘once’ at the university or had had better training, he wouldn’t have got stabbed behind the arras” said Patrick Spottiswoode, Director of Education at the Globe.

Regarding the entire two-week module of workshops and activities, David Bach, notes that “what we are doing is soft skills 2.0 – challenge participants on the personal level and help them develop into multi-faceted and well-rounded cosmopolitan leaders. Each year our MBA students are better prepared and more impressive, so it’s imperative to venture beyond the field of management to really help them flourish. The arts and humanities offer tremendously fruitful terrain in this respect.”

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