A personal introduction through the web

Written on June 28, 2010 by uwe.spangler@ie.edu in General

Lessons learned from “Markets E-research” Professor John Griffiths.

The Master in Digital Marketing is the kind of master where you can put in practice all the new digital trends for the online methodology, and one of them is, of course, Youtube!!. As this is a blended program which combines short face-to-face periods with online periods some of the courses start directly online and finish face-to-face.

Professor John Griffiths in order to introduce himself starts his online classes in Markets e-Research & Product e-Marketing right away with a “homemade” video in his hometown London. As he mentions: “This is just a short introductory film I made down by the river Thames.”

Students like the idea of watching a video with his very self style as an introductory to the syllabus and the course, as one participant mentions:

“This is a really innovative way to start an online session.  All of the documentation is in campus, but to have the professor explain it, and put it in context in a short video really adds another dimension to the experience.”

After a few months teaching online students will meet Professor Griffith when they join his class in a “real world experience” at the face to face period in London.

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