Learning through consulting

Written on July 13, 2010 by uwe.spangler@ie.edu in General

The IMBA students’  experience of the Global Consulting Practicum (GCP)

The GCP sees five International MBA students from IE and five from The Wharton School in Pennsylvania join forces to develop a strategic plan for a Spanish company looking to enter (or consolidate) in the US market.

This year three companies took part: ZINKIA (creator of the Pocoyó brand), INCOSA (engineering consultant) and EOLINCYL (wind turbine developer).

Students from Wharton travelled to Madrid in January for a period of face-to-face meetings with IE students and the companies involved. The large majority of the collaboration over the duration of the project was developed online with students connecting regularly via videoconferencing. The GCP concluded with all involved meeting at the Wharton campus in Philadelphia for the final presentation sessions last May.

Those companies involved coincided in their view that the GCP has been of vital importance in guiding their entry decisions and that they now have the necessary information and recommendations to make their entry into the US market a success.

Aside from the obvious benefits to the companies taking part, these projects also provide great value to students as GCP faculty member Professor Nestor Miranda comments:  “From the learning perspective this is truly a unique experience and allows students to put into practice the tools they have acquired throughout their MBA. They have the opportunity to strengthen their network with Wharton students as they work together to develop a fully implementable market entry strategy.”

Todd Lombardo, recent International MBA graduate and member of one of this year’s consulting teams reflects: “This is a real consulting role with a real client that has real needs. It was a roller-coaster experience I certainly will not forget as it was one of the best experiences from my time at IE.”

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