Classroom or pharmacy?

Written on October 6, 2010 by uwe.spangler@ie.edu in General

Students from the in- company program ”Executive Pharmaceutical Manager ” learn in a simulated pharmacy how to expose products.

The ”Executive Pharmaceutical Manager” is a very special program, organized by IE Executive Education, together with the Active Cosmetics division of L’Oreal Group, for their outstanding clients. Tailor-made for the best pharmacists across Spain, it has a hands-on approach in its learning methodology. Meanwhile, the core of the course contains most of the business relevant subjects like Finance, Accounting, Marketing, and there is one afternoon dedicated to a very special issue: Visual Merchandising.
During this last day students develop, using a very practical approach, their capacity to communicate with the customers through the point-of-sale in a workshop in a simulated pharmacy, set up in one of the classrooms.
The students mentioned after finishing the course: “This program is a unique opportunity to see the pharmacy world from the outside, with specialist professors in each of the subjects.”
Ana Sanchez, IE director of the program emphasizes: “This program is driven by innovation, throughout the whole program, with a special focus on visual merchandising and space management in pharmacies. Student´s really like this experience, which is applicable the next day in their pharmacies.”

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