A Real Digital Marketing Plan for a Pop Band

Written on May 19, 2011 by uwe.spangler@ie.edu in General

Students of the Higher Education Program in Digital Marketing show us their learning experience

Maldita Nerea is one of the most successful pop bands in Spain in recent years. IE Professor Manuel Alonso Coto invited their singer and mastermind, Jorge Ruiz, to a class with a special surprise – the Students of the Higher Education Program in Digital Marketing had prepared for the session a digital marketing plan for the launch of the bands new LP “Fácil”.

Jorge thanked the class for their in-depth presentation and said that they gave him a lot of food for thought. Jorge, who is well known as someone who thinks out of the box in the music industry, also told the students: “The absence of fear is one of the clues in marketing”. The students were very enthusiastic about presenting their ideas and receiving feedback from him immediately. And for sure for one of the student´s kids it was a special class: Jorge signed a shirt for her!

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