IE Multimedia Treasure Hunt Step 5

Written on March 16, 2012 by uwe.spangler@ie.edu in General

Welcome to Step 5 of 6


Treasure Hunt in Social Media Marketing- Would you like to learn how Social Media works in Marketing? – New multimedia technical note


Social Media is changing the way people communicate today. They are challenging the traditional rules of communication and public relations for celebrities and companies. As such social media is becoming more and more important in the area of Marketing.


The advantages are:

–       Exponential growth of audience.

–       Viral effects.

–       Rising credibility and confidence.

–       A higher return on investment.

This technical note developed by Professor David Gracia introduces a description of eight different tools and their general use, their key features, their business application and some mini case studies. Audiovisual material and a scavenger hunt on the Social Media profiles of IE round up the proposal and help students to understand social media concepts and how to use them effectively in Marketing.




Please click on the link in order to go to the last hint | Sigue en enlace para ir al siguiente paso

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