Short video cases for Executive Education

Written on October 29, 2012 by uwe.spangler@ie.edu in General, Visits

Professor Manuel Bermejo starts with the first of a new case series

The initiative of the case series wants to foster the possibility of class discussion with Executive Education participants who generally have less time to read through large case materials. These cases are a single page, with an additional video interview (maximum 30 minutes), which is shown in the classroom in order to start a debate.

This first case details the career path of Ignacio Bao. An exceptional story, beginning with various positions in a host of multinationals and then starting his own headhunting company.

The case tells the story of Bao’s headhunting company which is integrated in an international network, Signium International, and has its headquarters in Chicago. www.signium.com/

The case is designed for the entrepreneurship module of the Top Management Program, and talks about how to succeed in mature markets, how to build international networks, what profile is important for entrepreneurship and how it is possible to balance family and business life. In the intense first week of this program, in which IE students joined together with students fromt the University of San Andres, the protagonist visited the class to discuss these points with the students in person.
As Manuel Bermejo mentions: “This case is a perfect tool for a new learning experience in Executive Education: It let participants see how you have to create an organization with an entrepreneurial DNA in order to be able to compete on a global market.”

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