Video killed the case star?

Written on January 29, 2013 by uwe.spangler@ie.edu in General

Professor Nicola Gatti develops his own video case resumés

A general proverb says “A video says more than a 1000 words.” Associate Professor of Strategy and Strategic Management, Nicola Gatti, took this general phrase into practice and developed his own pre-case videos. These videos work as a small introduction into the case studies for students with an executive level. Most students like managers in the AMP programs have little time to prepare. Nicola made a virtue from this need by recording himself short introductions to each case, in order to foster the motivation to read through the case and, if this is not possible for the students, to have at least a general idea of the content.
With these small executive résumés the case discussion in class will be anticipated and future questions and issues could be mentioned.
For Nicola this practice is also a “great possibility to raise the visibility and visual contact with the professor. People in a blended learning environment like to see the face of the professor. Audiovisuals are easier to assume then written words. I would encourage other professors to test the practice. After all, you can do it with simple tools like a digital camera and a free video-editing software”.
We added one of the Video résumés of the Ryanair case here in order to see for yourself how this experience works:

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