Archive for the ‘Visits’ Category


Fashion and visual media

Written on July 11, 2013 by in General, Visits

Students of IE School of Communication visit the Madrid Fashion Week

The students of the Master in Visual Media at IE School of Communication went on a field trip to Mercedes Benz Madrid Fashion Week, as part of their course on Events Creation and Management.

Guided by Pelonio, a creative consultancy based in Madrid, students visited the backstage area and watched some of the most innovative fashion shows programmed under the “El Ego” series, which features young up-and-coming Spanish designers. After the show, they enjoyed a cocktail in the company of models and designers like Pepa Salazar, Assaad Awad and María Rosenfeldt (heridadegato), as well as social media celebrities like Andrés Borque and Pepino y Crawford.

As Dani, one of the students mentions: “Visiting the Madrid Fashion Week was an amazing opportunity to complement everything we were learning in class. Thanks to Gema and Andrés that showed us around and explained us what happens throughout the process, we got to see how such an important event gets organized and managed. We had a great time and it was a very enriching learning experience.”


Short video cases for Executive Education

Written on October 29, 2012 by in General, Visits

Professor Manuel Bermejo starts with the first of a new case series

The initiative of the case series wants to foster the possibility of class discussion with Executive Education participants who generally have less time to read through large case materials. These cases are a single page, with an additional video interview (maximum 30 minutes), which is shown in the classroom in order to start a debate.

This first case details the career path of Ignacio Bao. An exceptional story, beginning with various positions in a host of multinationals and then starting his own headhunting company.

The case tells the story of Bao’s headhunting company which is integrated in an international network, Signium International, and has its headquarters in Chicago.

The case is designed for the entrepreneurship module of the Top Management Program, and talks about how to succeed in mature markets, how to build international networks, what profile is important for entrepreneurship and how it is possible to balance family and business life. In the intense first week of this program, in which IE students joined together with students fromt the University of San Andres, the protagonist visited the class to discuss these points with the students in person.
As Manuel Bermejo mentions: “This case is a perfect tool for a new learning experience in Executive Education: It let participants see how you have to create an organization with an entrepreneurial DNA in order to be able to compete on a global market.”


Rock´n Roll Architecture

Written on October 6, 2010 by in Technology, University, Visits

What have architecture and Rock’n Roll got in common?

In the Bachelor in Architecture, in the subject of Design Studio II, Professor Manuel Ocaña invited architect and researcher Carlos Ramos to one of his lectures. Carlos’ conference was entitled out Towards Rocking Architecture.A retrospective insight into space and sound throughout four short stories.- and talked about the influences rock music could have on architecture. As well as speaking about the subject – Carlos  also took out his guitar and played some chords like the well known “Smoke on the water” from Deep Purple in the videoconference.

Not only was Professor Manuel Ocaña amazed by this new learning experience, but students also commented: “This was really a fantastic conference and a very out of the box learning experience.”


The enriching experience of attending an industry fair

Written on January 19, 2009 by in General, Visits


Marketing Professor Manuel Alonso Coto and students from the Master in Digital Marketing attended AdTech ( in London, the most important digital advertising fair in the world.

The Fair lasted two days and the schedule was tight: two different keynote sessions at a time and several other side workshops overcrowded the event program; meaning many good conferences to attend in the little time available.

As Manuel A. Alonso Coto, Professor of Marketing and Associate Academic Director of Master in Digital Marketing mentions: “We had to do something to foster participation and to maximize the learning experience. We divided the class into two different teams: the agency and the advertiser ones. We read the Adtech program thoroughly and produced a series of questions for each team that required attendance to most of the conferences for them to be properly answered. We then left the students in each group to coordinate themselves, in order to be able to attend all the AdTech sessions they thought were necessary for preparing their report.”

Answers to the proposed questions had to be posted through a Wiki created ad-hoc: The students could also feel free to add any info they judged to be of general interest for the rest of the class regarding the sessions they had attended.

The day after AdTech, a class session was held in our headquarters at the Milleniun Hotel in Chelsea to discuss each of the questions and the students’ answers to them. The success of the learning initiative was clear, as one student mentions: “AdTech was a refreshing experience. On the one hand it confirmed that our knowledge, as a result of our studies, was right up there with current industry practices and on the other hand we learned how some of the biggest companies in the world where using digital practices to reach and engage consumers”.


Tourism students TAKE-OFF from Terminal 4

Written on September 30, 2008 by in General, Visits

Students from the Executive Master in Tourism Management visit BarajasAirport’s Terminal 4.


A member of AENA’s department of Communication received students at T4’s departure lounge, where he explained that the terminal is designed to handle up to 35 million passengers annually, this way establishing Madrid as a major European hub. IE students explored all the installations and in particular were impressed by the Operations Control Centre, where they saw first hand how it functions: big screens on the walls showing data, images of the airplanes, lounges, security controls, check-in desks, communication with pilots, weather conditions, etc.

As one student commented: “The Big Brother” of the airport. The experience was concluded with a visit to what could be considered the “backstage” area, the baggage transportation system. 80 kilometres of conveyor belts running at 11,5 metres per second from check-in to the aircrafts. As Antonio López de Ávila, Director of the Master wrapped up: “This was an important learning experience for the students. They had the opportunity to visit and analyse the infrastructure of a major European hub, designed to attract airlines and tourism.”



IT professor Enrique Dans invites Fernando Aparicio, General Director of Paypal, to his International MBA class to discuss the PayPal Case.

As Enrique Dans comments: “The idea is not to invite someone to give a speech, but to put him or her in front of the students as a “living case”, as a person who can provide extra value to the students by bringing the case to reality. This means the students need to be able to ask any question, no matter how politically incorrect, in a relaxed environment and having the same level of preparation as they would have had for a regular case. Another critical factor is the value for the guest: you cannot bring guests and keep inviting them several times a year unless you are being able to provide them with a great deal of value, either by showing them how our students understand their business (like in a big focus group), or allowing the company to ask about company’s future decisions (as in a consulting company with forty consultants or so), or even accessing talent (starting conversations with potential hires), etc.”

Students are also very excited about this approach. Olga Slavkina, International MBA student in 2008 and author of one of the “First Person” reports in the Financial Times online edition writes about the exciting experience: Enrique’s case discussions were unusually practical in that he often invited the people behind the cases to class, which meant we had many entrepreneurs from technology start-ups address us, as well as representatives of big business organisations like Google.”
To read the FT article click here.

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